At Oyster.com, we pay close attention to when the marketing hype doesn't match the reality. And so do our loyal fans: Our revealing Photo Fakeouts have now been viewed by millions of people.
But plenty of marketers deserve credit for running authentic, creative campaigns about their properties. Which is why we are tickled pink this year to be a a part of the HSMAI Adrian Awards, which honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. At a black-tie gala on January 28th, Oyster.com will present the inaugural "World is Your Oyster Award" to recognize the best authentic marketing program.
Today, we are thrilled to announce the three finalists: Extended Stay America for their “The New Way to Stay” campaign, Homewood Suites for their “Be at Home” campaign, and Hampton Hotels for their “Hamptonality“ campaign. We choose these three finalists based on their exciting and inspiring ad campaigns that showcased unique -- and accurate -- aspects of their properties.
As part of the judging process, our hotel investigators visited a random location of each of the three finalists and compared the claims made in the ads to reality. We checked out these hotels from top to bottom.
The Homewood Suites promoted that guests could cook a meal in their full-size kitchens -- so we cooked up a pork chop.
We verified that the Extended Stay has free grab-and-go breakfasts, free Wi-Fi, flat-screen TVs, and Culligan filtered water.
Hampton Hotels lived up to its claims of 24/7 hot coffee, a free hot breakfast with waffles and eggs, and fresh duvets.
Check out an Oyster Investigator in action at one of the finalist hotels!
And take a look at all three of the finalists' TV ads below.
We can't wait to announce the winner in a few weeks -- stay tuned.