10 Awesome European Destinations You Don’t Even Know About

See recent posts by Rebecca Nadge

Everyone's heard of Europe's major tourist destinations and rightly so -- after all, Amsterdam, Berlin, Paris, and Rome are all famous for a reason. But a trip to the expansive continent doesn't have to become boring, as there are still numerous cities and regions that aren't even mentioned on typical European "to-do" lists. From Innsbruck in Austria to the seaside Cinque Terre in Italy, the following destinations offer a blend of outdoor activities, history, shopping, and wildlife, providing a perfect reason to step slightly off the beaten track.


1. Innsbruck, Austria

Photo credit: Casalmaggiore Provincia

Photo credit: Casalmaggiore Provincia

Buried at the foot of the towering Alps, the Austrian city of Innsbruck offers guests a chance to appreciate a blend of old and new. The old town dates back to over 800 years ago, and provides a glimpse at Medieval life in the region, while the modern “Home of the Giant,” a massive hub of arts, entertainment, and shopping, is the largest of its kind in the world. Within the center is the stunning Swarovski Crystal Cloud, which hovers over a captivating Mirror Pool and is made from 800,000 sparkling crystals. During winter months, tourists can partake in various alpine activities that can be easily reached from the city. Skiing, tobogganing, snowboarding, and many other sports are offered on the nearby slopes; during the summer, the area becomes provides a perfect site for rock climbing, hiking, and bike riding. Nature lovers can visit the Alpine Zoo, while history buffs can get lost in the many museums and galleries that the town has to offer. 

2. Mostar, Bosnia and Herzegovina

Image credit: Vikiçizer

Image credit: Vikiçizer

Considered by many to be the most beautiful city in the country, Mostar in Bosnia and Herzegovina is the cultural capital and home to the UNESCO World Heritage Listed Stari Most, or Old Bridge. The Old Bridge, which was rebuilt following the civil war bombings in 1993, is easily the city’s best known monument; however, there are plenty of other attractions for tourists to enjoy. Quirky cafes and shops can be found throughout the Old Town, and Ottoman Empire structures, such as the 300-year-old Muslibegovica House, are also worth a visit. Further afield, historic towns such as Stolac, Blagaj, and Medjugorje provide some historical context to the various ethical groups that once lived harmoniously in the region.

3. Tallinn, Estonia

Image credit: Zigomar

Image credit: Zigomar

Located in Estonia and rarely featured as a must-see destination, Tallinn nonetheless offers a fascinating chance to relive history in one of Europe’s lesser visited nations. A vibrant city that frequently hosts festivals of various genres, Tallinn is home to the expansive Kumu Art Museum, which houses both classic and contemporary pieces and the Open Air Museum, a recreated historic village complete with staff in period costumes. Shoppers will appreciate the showroom in the Estonian Design House, which houses quality local works. To cap off the Estonian experience, visitors should listen out for the haunting sounds of the organ from one of the many churches around the city.

4. Cinque Terre, Italy

View from La Baia di Rio

View from La Baia di Rio

Comprised of five fishing villages built on the coastal cliffs, Italy’s Cinque Terre is a picturesque destination that is already becoming popular. A UNESCO World Heritage Site since 1997, the region has a range of activities for everyone, and the colorful houses and pretty seaside provide the perfect backdrop for a vacation. Outdoor enthusiasts can opt to dive or snorkel in the marine park, and anyone chasing nature can watch the birdlife in the Riomaggiore’s Torre Guardiola. Neighboring Manarola is famous for producing Sciacchetrà wine, and the third village, Vernazza, is known for its cobbled street and various laneways. Vernazza is also home to the crumbling Castello Doria and the Gothic-Ligurian church, Chiesa di Santa Margherita d’Antiochia, which was built in 1318.

Where to Stay:

5. Zadar, Croatia

Brimming with creative architecture and full of history, the city of Zadar in Croatia continues to captivate visitors year after year. The impressive Sea Organ, which extends 70 meters along the coast, is sure to hold anyone mesmerized, and the famous Wide Street, which is even older than the city itself, is a reminder of the Roman influence on the area. Riva, Zadar’s seaside promenade, offers a peaceful setting to watch the majestic sunsets the city is famous for, and the bustling City Market is full of all sorts of delicious food. Finally, the Museum of Ancient Glass exhibits a vast collection of Roman glassware from the commanding 19th-century Cosmacendi Palace. 

6. Berat, Albania

Image credit: Jason Rogers

Image credit: Jason Rogers

A previous isolationist policy kept Albania hidden as a tourist destination; however, in recent years, the country has become more accessible. The World Heritage Listed city of Berat is located on the hillside and boasts spectacular mountain views. Kalaja Castle overlooks the city and there is a collection of Ottoman houses leading up the slopes. The cobbled streets in the old quarter offer a step back in time, and there are various museums that display the area’s history. Wine tasting can easily be arranged and the chilly Bogove Waterfall isn’t far from the city.

7. Lofoten, Norway

Image credit: Simo Räsänen

Image credit: Simo Räsänen

Lofoten in Norway features postcard scenes around almost every corner, from white beaches to untouched fjords. Rare bird species, whales, and seals all inhabit the surrounding arctic waters, and the area also provides a great spot to try and catch a glimpse of the Northern Lights. Outdoor activities come in abundance, with skiing, kayaking, and hiking all available. Within the city, there are local museums, galleries, and shops, and various cultural festivals are held during the warmer months. 

8. Kotor, Montenegro

Image credit: Ggia

Image credit: Ggia

Although becoming more and more frequented by travelers, Montenegro’s Kotor is yet to be featured as a true mainstream European destination — but it won’t stay like that forever. Nestled between the mountains and the sea, Kotor is full of significant monuments and landmarks, including the River Gate and the Town Walls, and it will be nearly impossible to walk away without gathering some knowledge of the city’s history. 

The more adventurous can opt for cave tours, canyoning, or mountain bike trips around the area, or visitors can relax (kind of) on a stand-up paddle board or take a private yacht and swimming tour. For those looking to take home some souvenirs, Antiques Stanković is filled with a range of unique jewelry, coins, medals, and all sorts or traditional trinkets. 

9. Vaduz, Liechtenstein

Image credit: Molnár Bence

Image credit: Molnár Bence

Vaduz, the capital of Liechtenstein, is a tiny city, but that doesn’t mean it isn’t worth a visit. The Schloss Vaduz sits on a hill above the city, and although the castle itself isn’t accessible, the views are impressive enough to make the walk worthwhile. Within the city, the Kunstmuseum and Liechtensteinisches Landesmuseum both provide an interesting glimpse at the region’s earlier days, with the latter displaying information on medieval witch trials. For some preserved tradition coupled with tranquility, head across to the neighboring town of Mitteldorf. 

10. Ohrid, Macedonia

Image credit: xiquinhosilva

Image credit: xiquinhosilva

Combining glorious landscapes with cultural landmarks is World Heritage Listed Ohrid in Macedonia, a city that boasts a pristine seaside that puts the crowded Mediterranean beaches to shame. The city overlooks the enormous Lake Ohrid, which spans 39 kilometers and, at three million years old, is thought to be the oldest in Europe. The city itself contains various churches and a medieval castle, while the beautiful Galičica National Park is located nearby. 

Related Links:

All products are independently selected by our writers and editors. If you buy something through our links, Oyster may earn an affiliate commission.