The South Coast, also known as "Treasure Beach," is one of Jamaica's least developed areas. "It's like Negril 30 years ago" is a popular refrain. Its vast farmland -- peppered with tiny, colorful cottages and shacks -- comes with a bounty of fresh produce and fish served at casual beach shacks like Jack Sprat's or sold at roadside stands. The shoreline's rocky cliffs and reefs make water sports, diving, and swimming more difficult, but there are a few inlets in the area's unconventionally beautiful black-sand beaches.
A handful of attractions, like The Pelican Bar, Lover's Leap, the Appleton Rum Distillery, YS Falls, and Bamboo Avenue, are spread throughout the area. But save for a few hotel bars and restaurants that stay open late, there is barely a nightlife to speak of.
The South Coast has few hotels, but the most prominent is Jake's, whose Island Outpost fame is bringing much more attention to the area.
|Airports:||Sangster Int'l (MBJ) (2-hr. taxi)|
|Norman Manley Int'l (KIN) (2-hr. taxi)|
|Negril Airport (NEG) (domestic only)|
|Time Zone:||View Current Time|
|Peak:||Dec. 15-April 15|
|Off-Peak:||Sep. 15-Dec. 15|
|Hurricanes:||June 1-Nov. 30|
|Electricity:||110 V, 50 Hz|
|Tipping:||15-20% at restaurants|