Morgans Rating: 3.5 Pearls
Gramercy and Murray Hill, Manhattan, New York City

Oyster Review Summary

Photos and Review by Oyster.com Investigators

Pros

Cons

  • Tiny, featureless lobby
  • Minimalist design translates into almost institutional rooms
  • No full restaurant

Bottom Line

Hip hotelier Ian Schrager's first property, the 114-room Morgans, opened in 1984 as a discreet hangout for the regulars of his infamous Studio 54 and is often considered the original "boutique" hotel. Nowadays, excellent service and a convenient Midtown location only partly excuse the lackluster scene and design. The price is high for a place with relatively little character.

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Oyster Hotel Review

 Scene

The once-hot flagship of the company behind the now-hot Delano and Royalton, Morgans' minimalist design looks dated and the lobby is dead -- but the service and location are excellent.

Guests at the Complimentary Breakfast
Guests at the Complimentary Breakfast

New York's "original boutique hotel" opened in 1984 by Ian Schrager and Steve Rubell as a hangout for regulars of their infamous Studio 54 disco. The property spawned the Morgans Hotel Group, a "cool" brand specializing in sizzling scene hotels, including Miami's Delano and Mondrian. Schrager has since sold the company, although his presence in the New York hotel scene is still strong with the recent opening of Gramercy Park Hotel. But with dated, minimalist designs and a dead lobby, the 114-room Morgans has been far outpaced by its younger, more glamorous siblings.

Andree Putman, who designed the original hotel in 1984, also led the hotel's renovations in 2008. For the most part, she stuck to her minimalist guns, using lots of grays and beiges and mood lighting, plus a signature black-and-white checkerboard motif -- her nod to New York City taxicabs.

Morgans sits on the border between sleepy, residential Murray Hill and business-centric Midtown, close to the Empire State Building, and draws a mix of business travelers and foreign tourists. The lobby has no "scene" to speak of: The small space leads guests straight to the elevators, as if they're just heading home for the night. To the extent anyone does hang out, it's mostly in the fourth-floor "Living Room" lounge area. Here, toddlers crawl on the couches, guests repack suitcases after checkout, and business travelers conduct casual meetings.

Given how little character the place offers, it's hard to justify the room rates, especially compared to some of the fresher alternatives out there. For a cooler cool hotel in the area, the Ace Hotel offers much more character and scene, and it's just a few blocks south in Murray Hill. And the Morgans Group's own Royalton, though generally more expensive, has bigger rooms and a much more interesting lobby of similar vintage.

 Location

Madison Avenue and 37th Street, where sleepy, residential Murray Hill meets business-oriented Midtown East.

Morgans is on the northern border of Murray Hill, on Madison and East 37th Street, but the business people who seem to dominate the hotel and its surrounding area make it feel like part of nearby Midtown East. Murray Hill is mostly residential and sleepy, but younger professionals moving into the area have started populating the bars and restaurants recently. The area generally lacks tourist attractions, but the Empire State Building is a mere four blocks from the hotel, and Murray Hill is well positioned for traveling to both uptown and downtown spots.

Madison Avenue, right outside the lobby, is an easy place to catch a cab. And Grand Central Station, one of the city's primary transportation hubs -- and also the site of several solid dining options -- is just a few blocks away.

 Rooms

Comfortable and well-equipped rooms suffer from bland design.

The Standard Room
The Standard Room

They range from 200-square-foot "standard" rooms to the 1,500-square-foot penthouse, but 70 percent of them are 220-square-foot "superiors." All have essentially the same amenities: bathrooms, closets, minibars, and entertainment systems don't vary much from room to room. All rooms also have small closets containing an iron and ironing board, robes, umbrellas, a safe, and even an outlet converter -- great for the largely international clientele. They also have full-length mirrored wall units containing extra drawers for clothing, a plus for one of the most cramped cities in the world.

  • Beds -- the Morgans Group has its own proprietary branded mattresses -- are very comfortable, with pillow-top mattress covers, down comforters, and down pillows.
  • Standard rooms start at 220 square feet, spacious for New York hotels.
  • Upgraded rooms have balconies with French doors, dining room tables, and wet bars.
  • Rooms have street or courtyard views
  • Beds have pillow-top mattresses with down duvets and Egyptian cotton
  • All rooms have work desks and extra seating
  • Flat-screen HDTVs and on-demand movies
  • Black and white tile décor, which extends to bathrooms
  • Malin + Goetz bath products
  • Minibars come stocked with standard snacks and "intimacy kits"
  • Free Wi-Fi
  • iPod docking stations
  • In-room spa services are available

 Features

A lounge area with coffee and tea; a small business center; a fitness center; plus an excellent free continental breakfast.

Complimentary Continental Breakfast
Complimentary Continental Breakfast
  • The hotel's "Living Room" offers "coffee and tea service"
  • Business center
  • Free continental breakfast that includes coffee, tea, juice, pastries, bagels, and cereals -- in short, a much more extensive spread than most New York hotels provide. A full breakfast menu is also available and can be charged to rooms.
  • 24-hour gym on the fourth floor. Guests can also retrieve one day VIP passes to trendy Equinox gym from guest services.
  • Solid Wi-Fi service is free.

 Family

Standard rooms would be tight for families, and some don't have baths. But clean facilities and impressive service, plus free cribs and a selection of kid-friendly toys and books, makes this a solid choice for families who spring for a suite.

The standard room is a tad small for families, and some bathrooms have only stand-up showers.

On the other hand, the suites are ample and have twin-size pull-out beds, which the hotel will make up with pillow-top mattress covers. I spoke to a woman from San Francisco who was traveling with her husband and their 10-month-old, and she said their suite was ideal and that the staff provided toys, books, and even extra food for her son. She also said she normally wouldn't feel comfortable letting her son crawl around on a hotel carpet, but she'd made an exception here because everything is so clean.

Cribs are free; rollaways cost a nightly fee.

 Food

Free continental breakfast is a nice perk.

  • Free continental breakfast daily
  • The Penthouse area becomes a cafe in the evening with pastires and tea service

 Bottom Line

Hip hotelier Ian Schrager's first property, the 114-room Morgans, opened in 1984 as a discreet hangout for the regulars of his infamous Studio 54 and is often considered the original "boutique" hotel. Nowadays, excellent service and a convenient Midtown location only partly excuse the lackluster scene and design. The price is high for a place with relatively little character.

Things You Should Know About Morgans

Address

  • 237 Madison Avenue, New York, NY 10016

Hotel Is Also Known As...

  • Morgans Hotel
  • Morgans Hotel New York City
  • Morgans New York City

Room Types

  • Balcony Suite
  • Deluxe Suite
  • Loft
  • One Bedroom Suite
  • Penthouse Suite
  • Standard Room
  • Superior 2 Twin Beds Room
  • Superior Queen Room
  • Two Bedroom Suite
  • Window Suite

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Hotel Features

Number of Rooms: 113
Fitness Center: Yes
Internet: Yes
Cribs: Yes
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Hotel Information

Location: Gramercy and Murray Hill, Manhattan
Address: 237 Madison Avenue, New York, NY 10016
(See Map)
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