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Known best as a members-only club -- none of the chain's five British locations are hotels -- Soho House's 26 rooms, though comfortable and well-designed, are pretty much an afterthought. Yes, the rooftop pool, the Drawing Room bar/lounge, and spa are all great amenties. But lodgers vie with club members for service, and the staff seems so concerned with it's own brand's exclusivity and cool that hospitality is all but forgotten.
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View All 7 AlbumsMore private club than hotel, you'd hardly know about Soho House's 24 guestrooms if it weren't for the website. The exclusive membership policies and socially engineered rooftop pool parties, not the hotel, are the center of attention.
Soho House New York -- the only U.S. outpost of this London-based members-only club -- opened in 2003 in Manhattan's then-seedy Meatpacking District and helped usher in the neighborhood's transformation. The club and rooftop pool -- and the members, of course -- make regular appearances in New York society headlines: The club practices a version of social engineering whereby members must be nominated and then chosen by the club for permission to pay the $1,400 annual dues. "Creative types" and celebrities make the cut -- Wall Street types, supposedly, don't. (And don't wear a suit, either -- a summer 2009 newsletter instructs a no-jacket, no-tie dress code.) Or at least that was the case pre-recession; these days, it may be easier to get in.
And, in any case, anyone can book one of the property's 24 rooms -- just don't expect much in the way of service. Of the company's six locations, all but New York City's are in England, and New York is the only one with hotel rooms. And, frankly, it shows. The staff scrambles to take care of guests while they're not busy helping members at the front desk, the hotel is short on extra amenities and services for hotel guests, and the rooms could use a general pick-me-up -- the kind the staff gives the pool on a regular basis.
To be fair, Soho House rooms are spacious and well appointed with comfortable beds, great bathrooms, and top-of-the-line technology. But in a neighborhood where hot new neighbors like the Standard and Gansevoort wow guests with super modern design, the once-trendy look of these rooms is feeling dated.
The city's only Cowshed spa, a drawing room and bar, restaurant, and private screening room are spread throughout the building, and are only accessible to hotel guests and club members. The former get to rub shoulders with pool partiers; waiting for the elevator next to three leggy blondes, I smiled to myself as they chattered in thick Russian accents about how they always lose their umbrellas, cell phones, and drunken male companions. But forget about inviting a group of friends to join you for a drink in the lobby -- guests can invite only two people to join them inside the hotel.
Though any trendy guest or member is likely to fit in here, the hotel itself seems best suited to Soho House club members visiting from the other side of the pond, who get a members discount on rooms. For most visitors, however, Soho House doesn't measure up to other neighborhood favorites like he Standard and Gansevoort, which both offer fresher-looking rooms and service that spotlights hotel guests, not exclusive members.
Service is punctual but not nearly as attentive or thorough as it ought to be.
As I stood in the lobby, waiting to hand over my credit card to reception, I was surprised that no one had opened the door for me; that no one was offering to take my luggage; and that check-in involved little more than handing over my key after taking my credit card info. I was practically shoved aside as club members signed in on their way to the rooftop pool. Call me picky, but when I'm checking into a $500-plus-per-night hotel, I expect a warmer welcome. This was what you'd expect at a fashionable YMCA.
The inattentive welcome was followed by next to no service of note during my stay: The automatic turndown service was the most impressive feature. The front desk promptly returned my requests -- a blanket came to my room two minutes after I'd called down for it. And the front desk addressed me by first name when I called down to the desk. But you get none of the over-the-top attentiveness, thoughtful extras, or personalized attention that most hotels in this price range offer.
Well located in trendy downtown Meatpacking District, full of shopping and glitzy nightlife
Soho House is in Manhattan's Meatpacking District, in the northeast corner of the West Village, next to Chelsea. The area's name refers to its recent past as home to hundreds of slaughterhouses and meat processing plants. Later it was a notorious cruising ground for prostitutes. These days, after an astoundingly rapid transformation, it's become a fashionable neighborhood with a lively nightlife scene -- Soho House credits itself for importing cool to the area, while others attribute the start of gentrification to the designer boutique Jeffrey New York or even Soho House's neighbor, the Hotel Gansevoort. In any case, the area became even more trendy when Sex and the City started filming in local bars and restaurants, with Soho House's rooftop pool figuring prominently in one episode.
Fancy shops and expensive, celebrity-chef restaurants abound throughout the neighborhood, and at night, plunging necklines appear and sky-high heels click along the sidewalks until long past the midnight hour. Despite the area's slightly seedy history, it's now perfectly safe at nearly all hours -- but it's not quiet.
Spacious rooms with bold but slightly outdated design. Plenty of amenities, but they'll all cost you -- a disposable razor or two and Wi-Fi access are about the only free things in the room.
Large, well-appointed rooms range from 325 to 950 square feet -- pretty large for New York, in other words, even at the bottom of that range. Great beds, couches, desks, plenty of storage and closet space, and up-to-date technology in even the smallest rooms make them feel like apartments. They all feature huge bathrooms with a huge range of Cowshed bath products and luxurious stand-up showers. All rooms have Sony Bravia flat-screen TVs, equipped with "Dream" surround sound systems hooked up to DVD players, radios, CD players, and iPod docks. Catch phrases like "cool Britannia" and "urban sophistication" crop up in articles describing the design, by Ilse Crawford, founder of British Elle Decoration. But since the hotel's opening in 2003, furnishings like shiny red plastic desks and tropical print sofas are starting to look dated.
The rooftop pool and Drawing Room & Bar are the center of the social action at this club-cum-hotel. It also has a small gym, Cowshed spa, private screening room, and private event rooms -- all members and guests only, of course.
You might already be familiar with this hotel-hidden-in-a-club from this Sex and the City pool scene. The rooftop pool, especially during sweltering New York summers, is an enviable hangout spot, with a great view of the city from the pool deck, bar, and poolside service (with a food menu available, too). Seating is first come, first served, and guests have no priority over members. The pool is open 7 a.m. to midnight between May and September and 7 a.m. to 9 p.m. during the rest of the year (though it shuts down completely during the coldest weeks of winter). The pool deck furniture is replaced every year to create a new atmosphere (would that the rooms got the same treatment).
When guests aren't partying poolside, they're usually crowded into the Drawing Room & Bar. It's first come, first served here too, and when it's crowded, good luck on the "served" part. Members hold business lunches and work from the deep, plush chairs during the day. At night the place becomes a busy, see-and-be-seen kind of bar where members come to network. For knackered travelers, this could be overwhelming and annoying -- but if you thrive on exclusive party scenes, you'll have a ball.
Large rooms with decent soundproofing make the rooms reasonably comfortable for families, but because of its late-night club atmosphere and noisy surroundings, it's not an obvious family choice.
The hotel's sexy club atmosphere and loud surroundings put this low on the list of great family hotels in New York. That said, the rooms are very spacious; the (small) pool is fun in good weather; and cribs and rollaway beds are available. (Cribs are free, but guests are charged $75 extra per adult per stay; the number of people allowed depends on room type.) And the room-service menu has decent options for kids. But families who really want to stay in the neighborhood would do better at the Gansevoort Hotel, just steps away, where rooms and amenities are better suited to kids.
Fairly well scrubbed
Quite clean; the hotel was opened in 2003 and has been well maintained. The bedding and furniture aren't brand new -- the hotel has yet to be renovated in the six years since it opened -- but everything is clean and well maintained.
The hotel's own kitchen produces pretty average, unexciting fare, but the surrounding area offers a wide range of excellent choices.
Despite recently procuring chef Neil Ferguson (who left his own restaurant, Allen & Delancey, to head up Soho House's kitchen), Soho house's kitchen serves surprisingly unexciting fare in the restaurant, Drawing Room & Bar, and poolside. Mains like steak and salmon start around $25. The restaurant doesn't take reservations, and it tends to get crowded, so planning a calm, sit-down dinner here is wishful thinking.
A full room-service menu from the same kitchen is available from 6 a.m. to 11 p.m., and a limited late-night snacks menu is available from 11 p.m. to 4 a.m. Prices range from $10 for small plates to around $30 for main dishes.
Thankfully, the hotel's Meatpacking District surroundings offer plenty of great culinary choices, including the well-known French bistro Pastis and Jean-Georges Vongerichten's Spice Market, both within a block of the hotel.
Known best as a members-only club -- none of the chain's five British locations are hotels -- Soho House's 26 rooms, though comfortable and well-designed, are pretty much an afterthought. Yes, the rooftop pool, the Drawing Room bar/lounge, and spa are all great amenties. But lodgers vie with club members for service, and the staff seems so concerned with it's own brand's exclusivity and cool that hospitality is all but forgotten.