The Holiday Inn London Bloomsbury is a mid-range, 316-room property that veers little from its chain hotel template. Its main selling point is the great location -- a quiet road within walking distance of both King's Cross and Oxford Street. Most rooms are relatively large (for London), with modern if uninspired decor, though they can be a little noisy, and the lack of free Wi-Fi is disappointing. The sports pub, and lounge bar with Starbucks coffee are nice touches. Rates are standard for this level of hotel in central London, though for a likely saving, guests should compare prices with the more charming Arosfa hotel close by.