Swissotel may be a chain name, but this particular property in the heart of Amsterdam, across from Dam Square, feels more like a boutique hotel. With 109 rooms and suites donned in contemporary decor, it is a friendly option in a popular setting -- though it's a bit more upscale, and consequently more expensive, than some of the nearby hotels. Overall, it's simply decorated with neutral tones and minimalistic, contemporary furniture (though standard rooms feel more generic than the suites). Rooms include amenities such as a pillow menu, iPod/iPad docks, and spacious bathrooms -- of course, the glass-walled bathrooms in the suites seriously lack privacy. The main floor has a small lobby, business center, and bright fitness center, but the narrow setting lacks communal areas and dining options. There is a restaurant, Dam Plaza, in the same building, that is not officially part of the hotel, though it does offer a breakfast buffet. The red rental bikes strategically placed in front make the Swissotel easy to spot on the busy street, and they also offer a great way to tour around "the Venice of the North" -- a top priority for guests who typically stay here.