This mid-range Midtown hotel, formerly known as LOLA -- and formerly, formerly the Hotel Thirty Thirty -- boasts a hip and atmospheric lobby and lounge area, as well as 176 rooms and suites stylishly renovated in 2011. Sizes vary, and all units include modern amenities such as duvets, flat-screen TVs, iPod/iPad docks, sleek work desks, and slate bathrooms. The lobby is by far the place to be, with designer lighting installations, contemporary furniture, and black-and-white murals plus a small bar. The hotel offers the requisite business and fitness centers, and a cafe, but not much else in the way of features. It is, however, a suitable choice for those who want to plop down the bag, have a drink, and get out and see the city.