Richard Branson Introduces an Adult-Only Cruise Line, Virgin Voyages

He’s tackled airplanes, trains, music, cell phones, and even outer space, but business magnate Sir Richard Branson hasn’t hit the high seas -- until now. At a celebration at the Fincantieri shipyard in Genoa, Italy, where the first ship has had its keel laid, Branson teased his new cruise line, Virgin Voyages, with the company’s president and CEO Tom McAlpin. The first fleet will feature three ships, each accommodating some 2,800 passengers, all of whom must be 18 years or older. The first sailing experience will be “Adult By Design,” according to the company.

“The entire ship will be built with an attention to detail, reflecting the craftsmanship and materiality inspired by super yachts,” said McAlpin at the celebration. “Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between.”

The first sailing is expected to take place in 2020, launching from Miami and sailing the Caribbean. “But it won’t be long before we’re in the Mediterranean as well,” Branson told Conde Nast Traveler. “I’d love to do the Antarctic and Arctic.”

To sign up for pre-sale access (with a fully-refundable $500 deposit), visit virginvoyages.com.