Trendy and comfortable rooms in a variety of sizes
Free water and soda in
mini-fridges (also beer in larger rooms)
FACE Stockholm bath products
Hip bar popular with locals and
Free breakfast included in the room rate
Free Wi-Fi throughout hotel
Rooms on lower floors get noise from the bar
Limited food menu at the Story Bar
Many rooms lack storage space
No fitness center
The 83-room boutique Story Hotel
is a trendy hipster hangout in a central Stockholm neighborhood saturated with
designer shops and boutiques. The industrial chic interiors and artsy vibes
attract a cool clientele with an eye for design. Rooms come in varied sizes,
but all have ultra comfortable beds, mini-fridges stocked with free
refreshments, rainfall showers, and FACE Stockholm toiletries, though some lack
storage space. The Story Bar & Lounge is a hip space popular with local residents as well as hotel guests, serving a small selection of snacks and a wide menu of cocktails, and offering DJ
sets several evenings a week.
Hipster, industrial chic and artsy interiors,
The Story Hotel is a hipster haven
conveniently located in central Stockholm, where the vibe is artsy, the bar
cocktails creative, and the decor equal parts industrial chic and boho
quirky. The effect is a textbook example of Scandinavian cool. The hotel has done
away with reception desks and lobbies, and replaced them with a MacBook station
at the entrance where guests are invited to check in themselves (staff is on hand for guests who need help).
The hotel has a laid-back atmosphere
and attracts hip travelers with an eye for art and design. The interiors mix
urban chic with an art-student vibe and a dose of opulence -- bare cement walls,
exposed pipes snaking their way across ceilings, and concrete floors spruced up with velvet armchairs, vintage furniture, and lots of colorful
artwork for an eclectic effect. The Story is certainly no chain but a
hotel full of character and charisma. The Story Bar & Lounge attracts local residents as well as guests staying at the hotel, so there’s plenty of
opportunities for mixing and mingling, or simply observing hipster Swedes in
their natural habitat.
In a shopping area in central Stockholm, close to many attractions
The Story Hotel is situated on a quiet, hilly street in the Ostermalm District, a posh area of central Stockholm where the "rich and famous" reside. The streets surrounding the hotel are full of designer shops and high-fashion boutiques. There are many restaurants, bars, and art galleries in the area, and several museums are within a short walk, including the Army Museum, the Royal Dramatic Theater, and the Swedish History Museum. The waterfront is a
five-minute walk from the hotel and the historic Old Town, Gamla Stan, is within a 15-minute walk. The Ostermalmstorg T-bana station
is around the corner.
Varied sizes, hip and artsy decor, and modern bathrooms
The Story Hotel has 12 different room types
to choose from, divided into three categories -- small, medium, and large -- depending on guests' needs. The tiniest room, the Super Squeeze, is for those who just require a bed to sleep in, while the largest, the Attic Suite, comes equipped with a small
kitchenette, dining and living room area, and an exercise bike. The rooms
are saturated in the industrial chic/artsy boho decor that pervades the entire
hotel, though they're minimalist and uncluttered. Raw concrete walls covered with
faded and peeling wallpaper are the backdrops to the fluffy beds.
Oriental rugs adorn the wooden floors, and a lot of art prints -- a mixed jumble of photography and pencil drawings -- cover the walls and are available for purchase at the hotel’s e-shop. The effect is quirky and intriguing, and a tip of the hat to the hotel's name -- these rooms look as if they have a story to tell, a tale hiding behind peeling walls and a patchwork of art.
Rooms are equipped with
flat-screen TVs, work desks, and a mini-fridge with free soda and water that is
replenished daily (larger rooms also stocked with beers). Suites have living room areas and the Attic suite also has a kitchenette with a Nespresso machine, water boiler, and large stocked fridge. Besides the larger
suites, most of the rooms lack storage space, with only a clothes rack to hang
garments on. Guests complain of noise in some of the rooms above the bar on the
lower floors, and the hotel makes a point to equip these with earplugs.
Bathrooms are small, but stylish,
with a retro vibe but modern amenities, like raindrop showers and bath products
courtesy of FACE Stockholm. Decorative sink basins are beautifully painted and
bare bulbs dangling from the ceiling illuminate the space.
Bar and lounge, free breakfast, and free Wi-Fi -- but no fitness center
The Story Bar & Lounge is a
destination in itself, attracting a hip Swedish clientele with a colorful
cocktail menu and DJ sets in the evenings. The space is large and open, and has
a bit of an underground feel with dim lighting and windows overlooking the sidewalk. The raw cement walls covered with quirky paintings, eclectic vintage furniture
(purple velvet chairs and plaid couches), twinkle lights, and fresh flowers maintain the artsy, industrial-chic vibe. Every morning, a free breakfast served to all guests -- a
simple but delicious spread of fresh breads and pastries, hams and cheeses,
homemade granola, yogurt, fresh fruit, and juices. The bar serves an
assortment of snacks throughout the day and evening, but the food menu is small
and limited (burgers, salads, sandwiches) as the focus is on drinks.
There is a cute courtyard area
full of spray-painted garden furniture and potted plants. Wi-Fi is free
throughout the hotel. There is no fitness center.