• Townhouse boutique hotel in a quiet residential neighborhood
  • Within walking distance of restaurants, shops, and some sights
  • Contemporary guest rooms with flat-screen TVs, mini-fridges, and kettles
  • Some units have small balconies
  • Large outdoor garden terrace
  • Public computer and lobby vending machines
  • On-site bike rental
  • Free Wi-Fi throughout
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  • Basement-floor guest rooms have tiny street-level windows
  • Units in the front get some noise from the tram line outside
  • No AC
  • Bathrooms lack toiletries
  • Fee for breakfast
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Bottom Line

Hotel Allure is a fairly basic three-pearl property located in a quiet residential neighborhood that's central, close to restaurants, shops, and some sights. It occupies a pretty townhouse, and its 28 casual guest rooms have pleasant, contemporary decor, with vivid red accents. All units have flat-screen TVs, mini-fridges, electric kettles, and free Wi-Fi, but there's no AC or toiletries in bathrooms. A few upper-floor rooms open to small balconies, but Budget Rooms in the basement have tiny windows at street-level, and some past guests have complained that units are noisy. The highlight among features is a lovely outdoor garden terrace, and the hotel offers a breakfast buffet for a fee. Travelers looking for hipper accommodations in the same price range can check out Zoku Amsterdam Hotel. 

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  • Cribs
  • Internet

Oyster Hotel Review

Hotel Allure


Townhouse hotel with an outdoor terrace for budget-conscious leisure travelers

Outside the touristy parts of the city, the area around Hotel Allure is more typically Dutch and residential, with locals passing this five-story townhouse going to or from work. The property's red theme is apparent from the outside, with a lacquer-like coating on the foundation. Inside, the small lobby is dimly lit with a wood reception desk and a pair of black scoop chairs beside an old shoe shine machine and a brochure rack. Red carpeting runs throughout and most of the furniture is upholstered in red leather. The pleasant smell of potted plants and exotic flowers is notable. It's popular with budget-minded travelers hitting parks and nearby cultural attractions, like the Koninklijk Theater Carre.

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On a residential street, near restaurants, shops, and some cultural attractions

The hotel is situated on the busy Sarphatistraat, a wide two-lane road with a tram line, lined with tall residential townhouses. Restaurants, bars, and shops a short stroll from the hotel, and Oosterpark is about a 12-minute walk. Several cultural attractions can be reached on foot; the Koninklijk Theater Carre, Hortus botanical garden, the Artis Zoo are all less than 15 minutes away. Tourist sights like Rembrandtplein and Waterlooplein are a bit farther, but can be reached in a 20-minute walk or less. Major destinations like Dam Square and the Museum Quarter require taking public transportation, and there's a tram stop at the end of the hotel's street. Schiphol Airport can be reached in 30 minutes via public transportation.   

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Contemporary with flat-screen TVs, mini-fridges, and kettles, but no AC 

The guest rooms at Hotel Allure have contemporary decor that isn't very stylish, but spaces are still pleasant. They're generally well-maintained though minimally furnished, with white walls, dark wood desks and wardrobes, and red drapes, carpeting, padded headboards, and leather chairs. Floral photos above beds introduce a dash of color, but do little to add energy. Standard rooms have double beds, or two twins (or three twins in Triples). The Budget Rooms are identical, though some are located in the basement and have tiny, street-level windows. Some upgraded rooms on upper floors have small balconies. Street-facing rooms get the most traffic noise from the passing trams, and those overlooking the garden terrace aren't always quieter if guests are chattering outside. All units have wall-mounted flat-screen TVs, mini-fridges, safes, free Wi-Fi, and electric kettles with china cups, but there's no free coffee or tea, and rooms lack air-conditioning. Bathrooms are basic but tidy, with all-white tile, stall showers with removable rainfall showerheads, and hairdryers, but no toiletries. 

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Outdoor garden terrace, public computer, and on-site bike rentals, but fee for breakfast 

This hotel's star feature is its large outdoor garden terrace at the back of the hotel, enclosed by wooden fences and the backs of other buildings. It's mostly open space, but there are several benches and chairs (and ashtrays) set between flower beds with trees and potted plants. There's also a buffet breakfast available for an extra fee, served in a room with tables along one wall, as well as a long communal table with high-backed red chairs in the middle of the room. Other amenities include a pair of public computers at a small desk in the lobby, on-site bike rentals (fee), and free Wi-Fi throughout. 

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Best Rates


  • Airport Transportation

  • Basic Television

  • Cable

  • Cribs

  • Internet

  • Kids Allowed

  • Poolside Drink Service

  • Swim-Up Bar

Disclaimer: This content was accurate at the time the hotel was reviewed. Please check our partner sites when booking to verify that details are still correct.