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Hotel BLOOM! 4.0

Saint-Josse-ten-Noode, Brussels, Belgium

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Review Summary

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  • Unique modern design and art all over
  • Spacious rooms, some with views of Botanic Garden
  • A black-light room with air hockey and beer pong
  • Restaurant with breakfast buffet (for a fee) and lounge
  • Close to public transportation
  • Free Wi-Fi
  • Business center with computers, as well as 12 meeting rooms
  • Small, bright fitness center
  • On-site parking (for a fee)


  • Few bars and restaurants nearby
  • No spa or pool
  • Fee for parking

Bottom Line

Hotel BLOOM! is a 287-room, upscale hotel with modern design and colorful decor. Spacious, modern rooms start at 320 square feet (30 square meters), and each was decorated by a different young artist; neutral colors in the furniture allows the quirky wall art to pop. The hotel is located in the heart of the Financial District, and while it is perfect for the business traveler, guests traveling for pleasure may want to look for somewhere closer to city center. Hotel BLOOM! is not located in an area with many bar and restaurant options but the metro is close by. There is also a restaurant offering a breakfast buffet, and parking (for a fee) on-site. An alternate hotel option closer to city center is The Dominican, but prices are higher. Another creative hotel space in Brussels with similar pricing is the Pantone Hotel.

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An upscale hotel with modern design, quirky art, and a fun vibe

The modern glass and black structure stands out from the classic buildings surrounding it, but belies the colorful, quirky decor guests will find inside. The interiors display a mix of modern and '60s vintage style. The attractive lobby is much like a modern art museum. It is furnished with hanging glass Bubble chairs, beaded curtains, and plush velvet ottomans. Walls are decorated with various works of art and the staircase has a club vibe from the chrome railing and cool blue light paneled walls. Art can be found everywhere, from the eating area to the elevator banks.


Inside the financial center and 20 minutes outside the city center, with limited restaurants and bars nearby

The hotel is quiet and surrounded by local residences, but there is a tram outside the hotel. However, guests may prefer to call a taxi, especially at night. For visitors looking to visit the heart of Brussels, the hotel is a good 20-minute walk from the city center. One mile away is the La Grand Place, a UNESCO World Heritage Site, and Brussels' main market square, where guests can experience authentic café culture. For chocolates, guests suggest walking to Chocolatier Mary, just 10 minutes away from the hotel, and Chocolatier Pierre Marcolini, 25 minutes away. Art lovers may want to take a 10-minute taxi ride to visit the Museum of Musical Instruments, Magritte Museum, and The Fine Art museums, all within walking distance of each other. Two miles away is the the famous Avenue Louise, a long avenue of high fashion brands, and for bargains, Brussels Flea is located in city center and is accessible by the tram.


Modern, spacious rooms with unique art

In 2008, the owners of Hotel Bloom wanted a way to renew the hotel and invited 287 street artists, all of whom are are members of the European League of the Institutes of the Arts, to decorate each room. Each artist took their own interpretation of the word ‘bloom” and painted it on the walls. Descriptions of artwork and info on the artist is available next to each painting.

Furnishings are in neutral tones of beige and white, which allows the art to become the main attraction. But, there are other notable things about the rooms including plush chairs, work spaces, and considerable walking space. Modern amenities like flat-screen TVs and free Wi-Fi come standard. There are two free bottles of water in the mini-fridges. Bright orange square sinksadd a splash of color in the bathrooms, which are clean and include toiletries. Guests have the option of seven types of rooms to choose from, and they start at 320 square feet (30 square meters), which is impressive by European standards.


A restaurant and living room, fitness center, and business center

The amenities help compensate for the lack of restaurants and sights in the immediate area. The hotel's 12 well-lit meeting rooms have colored writing boards covering the walls, audiovisual equipment, and multiple setups from conference to classroom style. A bright open gym has weights, benches, cardio machines, towels and a water station. The hotel’s OO! Restaurant offers a breakfast buffet with eggs, fruits, juices, and cereals (for a fee). Parked in the middle of the dining area is a retro VW van that is an authentic Belgian waffle station in disguise. There’s also the SmoodS Living Room, where guests can enjoy cocktails and small plates. Here, each eating area is different from the next and everything draws the eyes. Guests may enjoy drinks on wicker seats inside a Bohemian garden tent on one night, and on next night, enjoy the soft glow of oriental lanterns in another section. For anyone who's looking for a late-night snack or something on the go, there is a convenience stand in the lobby.

Within the hotel is an original art installation to honor Warsteiner, a German-brewed beer. Known better as B.A.R., this is the Blacklight Airhockey Room, which illuminates in the dark. If guests decide to stay in, they’re able to enjoy a game of air hockey or beer pong.

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Rue Royale 250, Saint-Josse-ten-Noode, Brussels 1210, Belgium

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