Photos and Review by Oyster.com Investigators.
The Perry crowd is hip, and not afraid to show it, but a few fabulous families might share the space with late-night revelers.
The Perry South Beach clings to a sexy image. In 2008, the Gansevoort Hotel Group -- the same group that manages the hip Hotel Gansevoort in New York's trendy Meatpacking District -- revamped a condo complex on the northern outskirts of South Beach and called it the Gansevoort South. About two years later, the bank took the hotel; it's now managed by the less-than-hip Florida-based hotel management company, Coral Hospitality. In 2012, the hotel's name was changed to the Perry South Beach.
At least for the time being, you can still expect to see the same American hipsters and vacationing Europeans sunning themselves by the rooftop pool, sipping cocktails, and checking their Blackberries. But despite chronic techno in the elevators and vintage-looking portraits of ravaged women wearing lingerie on the walls, the Perry also draws a good number of forward-thinking families. While young partiers pose alongside Miami's largest rooftop pool, even younger partiers splash in their floaties several floors below in the even larger main pool.
But as much as the Perry strives to be the place to be -- and it succeeds, at times, in this mission -- its dark, often empty lobby, lower-quality furnishings, and colder, New York-by-way-of-Miami atmosphere doesn't quite compare to the meticulously designed environs of the other South Beach hotspots, notably the Delano, W South Beach, and Shore Club.
Of course, the Perry is most often a lot cheaper than its high-profile neighbors, making it an excellent choice for more affordable glam (provided one keeps an eye on his bar tab). Its guest rooms are much larger than what you'll find at most Art Deco hotels, and its in-house features and service standards in many ways surpass competitors like The National, The Raleigh, the Hotel Victor, and the Sagamore. The only tradeoff is its location -- the Perry is a bit north of what one might call the "heart of South Beach." This means that if you plan to hit the town in heels, budget cab fare.
Young, friendly and helpful
At SoBe's northern tip, the Perry has all the essentials close at hand -- chichi dining, a notorious lounge, 24-hour snacks across the street -- but the majority of the action starts about 10 blocks south.
At 23rd Street on Collins Avenue, the Perry is at the northern tip of South Beach. Since about 2006, Miami's "cool" kids seem to be steadily migrating north of the neon-lit tourist crowds of Ocean Drive, and north still, past the aging antics of the Delano and chuggers at the Shore Club, and out to the South Beach northernmost beyond -- where pastel-colored Art Deco concrete turns to glass-coated condos and where less hopped-up (but no less dolled-up) twentysomethings line up outside the discerning Mokai lounge or the more low-key restaurants and lounges at the Setai or the W South Beach.
In addition, the Bass Museum of Art is only about a block from the W and the Miami Beach Convention Center, the Botanical Gardens, and the Holocaust Memorial are all within walking distance -- if the beach 100 feet to the east of the hotel is not enough.
But the Perry is a bit cut off from the more iconic Art Deco architecture that South Beach is best known for -- you're about a seven block walk from the famous Delano or Raleigh hotels, and it's a relatively interesting but not particularly short 15- to 20-minute hike from the outdoor cafe and people-watching circuit along Ocean Drive at Lummus Park. Likewise, you've got a long walk (or short cab ride) from the dining or shopping along the Lincoln Road Mall. And Collins Avenue, this far north, turns from a quaint two-lane road into much busier four-lane thoroughfare with empty lots, yet-renovated condos, and relatively little retail. There are still some decent places to get a bite to eat within walking distance -- the Sultan Kabob or the Yummy Chinese and Sushi Bar, for example -- but it doesn't quite have the same all-night vitality that you'll start to see about five blocks south.
Big, up-to-date, and exceptionally comfy
Rooms are undergoing renovation throughout 2013. Until then, guests still have some pretty nice accomidations.
All rooms include:
The two dining options, both pretty average and overpriced.
The chic Perry South Beach hotel (formerly the Gansevoort Miami Beach) is a bit removed from the action on the north edge of South Beach, but it still attracts hipsters and stylish families with its rooftop pool parties, attentive staff, large rooms, sexy David Barton gym, and beachfront location. It doesn't quite compare to its high-priced neighbors -- notably the W hotel -- but it's often a fair pick for the price. THE PERRY SOUTH BEACH WILL BE CLOSED INDEFINITELY STARTING APRIL 2013.