What do you get when you combine W Hotels with the cast of HBO’s “Entourage”? Apparently, a match made in cross-marketing heaven.
Starting July 27 and running until September 27, these two iconic brands are teaming up to launch a national campaign that will offer hotels guests the opportunity to slip into Vinny and E’s shoes for (a minimum of) two nights. The promotion kicked off last Thursday at the newly opened W South Beach, with Adrian Grenier onsite to unveil the official “Entourage Bungalow” at the hotel’s outdoor pool, WET.
And yes, the package is everything the love child of these two brands should be: limo transportation to and from the airport, a personal driver, VIP access and bottle service at WALL nightclub, 2 Entourage Bungalow branded Jet Skis, a reservation at Swoosh (with courtside Coronas provided):
Swing and Swoosh rooftop courts
And exclusive access to the WOW Cabana at WET, food and beverage included:
The bungalow itself comes outfitted with free Grey Goose and Heineken, a private pool, a barbecue grill and PlayStation 3. Drama and Turtle-ists, rejoice!
At $10,000 a night, however, these digs don’t come cheap. And we agree with HotelChatter that filling their hotel with toolish Entourage wannabes may not be in the W’s best interest.
BUT, if this is the kind of thing that rocks your boat, by all means – insert yourself here: