Stunning design by Kelly Wearstler, big rooms with kitchenettes, and a destination restaurant and lounge make the 162-room Viceroy strong competition for the sleek Epic hotel down the road. But the hotel would live up to its hip image better in South Beach than in its corporate neighborhood.
A stylish boutique hotel that's part of the massive Icon Brickell residential development
The lobby
Two heavyweight developers and $1.3 billion helped make Icon Brickell one of the most important residential projects to hit Miami in recent years. Real estate mogul Jorge Perez and celebrity designer Philippe Starck collaborated to create a stunning complex of three high-rise towers, a two-acre park and pool deck, and a powerful brand image of stylish, sophisticated urban living. The project is part of an ongoing transformation in corporate Downtown and Brickell; new hotels, hot restaurants, and high-design residences are helping to turn these fast-growing areas into destinations in their own right.
The Viceroy Hotel resides in this buzzed-about complex, in a 50-story tower it shares with more than 500 residential units (the two neighboring 57-story towers house an additional 1,276). With the famous name of Playboy-bunny-turned-decorator Kelly Wearstler added to the mix as the hotel's designer, and Michelin-starred chef Michael Psilakis designing the menu of the hotel's restaurant (though he moved on to other projects in 2011), the Viceroy became something of a celebrity brand name tour-de-force. But all that star power doesn't change the fact that this isn't South Beach -- yet. While the Viceroy is an excellent option for stylish business travelers who want to stay near Brickell's corporate offices, the hotel seems geared toward a hip, jetsetting crowd that the neighborhood is only starting to attract.
Service
Attentive and professional
24-hour concierge service
24-hour room service
Same-day dry cleaning and laundry service
Free house car service available for pick-up and drop-off within a two mile radius on weekends
Two laptops available for use in lobby upon request
Poolside food and drink service from Cafe Icon, available from 9 a.m. to sundown
Location
Located in Brickell, home to corporate offices and expensive condos
One- and two-bedroom residences with spacious balconies are also avaialbe for stays of three days or more.
Features
A beautiful infinity pool, huge luxury spa, and a top-notch fitness center
Water lounge
28,000-square-foot spa with Philippe Starck design, 10 treatment rooms, redwood saunas, eucalyptus steam rooms, and a media screening room. Massages range from $60 to $320; body treatments from $125 to $190; and facials from $120 to $175.
Beautiful water lounge with white marble floors, three Jacuzzis, a shallow foot-deep reflecting pool, white furniture (some of it in the pool, a la the Philippe Starck pools at SLS Hotel in Beverly Hills), floor-to-ceiling wooden bookcases with white books, floor-to-ceiling windows overlooking the bay, and a giant yellow chandelier
2,500-square-foot fitness center with yoga and Pilates classes, spinning studio, and expert trainers
A solid Mediterranean restaurant and a rootop pool and lounge
Eos Restaurant
Eos Restaurant: Acclaimed Mediterranean-inspired small plates menu in a trendy space with bay views. Sushi and ceviches, $10-$12; pasta, $12-$16; fish, poultry, and meat, $12-$42. Dinner only.
Bistro e: During breakfast and lunch, Eos restaurant becomes known as Bistro e and serves eclectic American cuisine, such as Michael's Lamb Burger ($17) and a brisket French dip ($16).
Club 50: This 50th-floor rooftop pool and lounge -- a guests-only hangout by day, and classy club by night -- delivers stellar views and high design. But it's far from the South Beach party scene.
Cafe Icon: Casual cafe with paninis, coffee, and gelato; poolside service available for guests
Bottom Line
Stunning design by Kelly Wearstler, big rooms with kitchenettes, and a destination restaurant and lounge make the 162-room Viceroy strong competition for the sleek Epic hotel down the road. But the hotel would live up to its hip image better in South Beach than in its corporate neighborhood.